But who are we? The simple answer is that we are a family-owned and award-winning superfood brand distributed in over 33 countries and thousands of retail locations. Our brand is one of the largest specialty tea brands focused on distributing superfood teas and other related herbal products throughout food-service, grocery stores, tea and coffee shops, mass merchandisers, club stores, natural foods stores, mail order and the Internet.
Excitingly, we have 3 major product lines:
The not-so-simple answer? We're a brand driven by our values. Since 2013, we have delivered the highest quality superfood herbal teas and powders -- all with a special focus exceptional nutrition quality. We are driven by our commitment to our customer's well-being, our commitment to our farming and supply community, and our commitment to the environment where we source. Most importantly, our brand's values are the driving principles that keep us motivated and get us through the daily challenges we face as a small business! It’s also what drives us to serve our communities, our customers, and our employees.
The mission of Miracle Tree is to create a delicious, healthy, nutritious, sustainable superfood products that have the highest quality standards in the market. Moringa’s exceptional nutritional qualities led us to brand our product as “Miracle Tree”.
Every decision made in our company begins with a simple question – is this in the best interests of our consumer? Our number one priority is to inspire our consumers to discover the wonders of the Miracle Tree – and enjoy the nutritious benefits of Moringa and other superfoods! We look to inspire our consumers and engage with them to create amazing recipes and flavors so that we can achieve a healthy, fairly-priced, nutritious - yet delicious product line!
That is why all of our products are organic-certified. Why? Organic has more of what we want, and less of what we don’t want. No chemicals, no additives, no chemicals. No complicated chemical names and compounds. Just high quality organic Moringa. Organic foods often taste better because they are truer to the natural state of the agricultural product. Our bodies absorb and retain the nutrients of certified organic products. Their production offers a wide variety of benefits for us, as well as for the environment, through the use of earth-friendly agricultural practices. Why chose organic? Organic foods are richer in nutrients derived from the healthy soil in which they are grown. Conversely, conventionally farmed foods are sprayed with pesticides that disrupt the soil’s natural balance. Organic farming replenishes soil fertility without the use of toxic pesticides reducing the chances of your food containing harmful chemicals, while simultaneously promoting ecological well-being. Reducing the use of toxic chemicals will help prevent the pollution of our soil, air, water and food supply.
We work with ethical manufacturers on a 'bought-leaf' basis with independent farmers from Sri Lanka (where 70% of the purchase goes directly to the independent farmer). This model ensures a positive impact on the workers' social well-being and communities. Trust and respect is a crucial ingredient to our success and our underlying sourcing model helps achieve a sustainable economic growth, and better nutrition security and education access for the local communities where we operate.
Our moringa and superfoods are bought at the source. These direct relationships allow us to produce the highest quality herbal products that offer an unmatched level of freshness and taste. Being at origin to maintain these relationships is our way of ensuring the quality and authenticity of our teas and herbs from the heart of the rainforests in Sri Lanka and beyond. See more our entire herbal tea range here.
For our community, we believe in creating and supporting programs that benefit farmers and workers for all of our overseas partners. It is our aim to incorporate third-party certification into the entire line of Miracle Tree products and to achieve B-Corp verification. However, even with products that are not officially certified, we build direct relationships with our farming partners to ensure quality and consistency of products, the fair treatment of workers, better working and living conditions, and an overall improved quality of life for families and communities. Since our launch, we have made it a priority to source exclusively from suppliers who ethically support their workers.
We make the right choices for the environment! We work and champion organic and sustainable tea processing and cut energy/shrink waste. Furthermore, our Moringa demand has led to thousands of moringa plants being planted and grown. This activity directly helps absorb Carbon Dioxide from our atmosphere! Because our teas are not mass-grown, but are nurtured, cultivated and hand processed by tea artisans, it is possible for us to offer the finest grades of unique and special harvests that protect the body and pamper the senses. Sustainable practices such as those implemented by organic agriculture will enable the next generation of tea lovers to enjoy natural, true-tasting moringa tea and powder.
Our direct relationships with our farmers and supply chain give us unparalleled insight and control over our ingredient profile. This access allow us to efficiently promote our products without compromise at fair prices. At the same time, we maintain strict standards of quality and food safety, with third party lab testing for heavy metals and pesticides with every batch we produce. We also work to ensure that we only pick the most quality moringa leaf leveraging camera sensors and advanced technologies in our production and factory. Lastly, we also ensure that our production facilities are regularly audited and certified through third parties across U.S., E.U., and International regulations.
Our moringa is grown organically on our family-owned plantations in Sri Lanka! Each tea is crafted with conscience for our environment and our local communities, made with a love and an appreciation for quality, and is selected with purpose, with special focus on great ingredients!
All of our moringa is organic certified by the Control Union (USDA NOP and EU Organic) and is harvested in pristine rainforest conditions in Sri Lanka. Organic has more of what we want, and less of what we don’t want. We're proud of the fact that all of our products are certified organic and Non-GMO.
All of our products are manufactured with our environment and our local communities in mind. We work with ethical manufacturers on a 'bought-leaf' basis with independent farmers from Sri Lanka (where 70% of the purchase goes directly to the independent farmer). A positive impact is vital to our mission.
Because our teas are not mass-grown, but are nurtured, cultivated and hand processed by tea artisans, it is possible for us to offer the finest grades of unique and special harvests that protect the body and pamper the senses. Love and passion for a great taste is essential for what we do.
Every ingredient that goes into our product is selected with a purpose, with a special focus on quality and nutrition. Nothing goes into our products without our knowledge. Our direct relationships with our farmers and supply chain give us unparalleled insight and control over our ingredient profile.
