Privacy Notice for California Residents

This California Privacy Notice supplements our Privacy Policy and applies solely to residents of the State of California (“consumers” or “you”). It is provided in accordance with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

Any terms defined in the CCPA/CPRA have the same meaning when used in this Notice.

1. Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories:

We do not collect highly sensitive identifiers such as Social Security numbers, biometric data, or passport information.

2. Sources of Personal Information

We collect personal information from:

• You directly (orders, account creation, communications)
• Automated technologies (cookies, analytics tools)
• Service providers acting on our behalf

3. Business & Commercial Purposes

We use personal information to:

• Process orders, payments, shipping, and returns
• Provide customer service
• Operate, improve, and optimize our website
• Detect fraud and maintain security
• Send marketing communications (where permitted)
• Comply with legal obligations and business operations

4. Disclosure of Personal Information

We may disclose personal information to:

• Payment processors and fulfillment partners
• Technology providers (e.g., Shopify, analytics, email/SMS platforms)
• Legal or regulatory authorities when required

In the past 12 months, we have disclosed:

• Identifiers
• Customer records
• Commercial information
• Internet activity
• Inferences

5. Sale or Sharing of Personal Information

• We do not sell personal information for monetary consideration
• We do not share personal information for cross-context behavioral advertising as defined under CPRA

Accordingly, we do not currently provide a “Do Not Sell or Share My Personal Information” link.

If our practices change, we will update this Notice and provide appropriate opt-out mechanisms.

6. Sensitive Personal Information

We do not collect or process sensitive personal information (as defined under CPRA) for the purpose of:

• Inferring characteristics
• Behavioral advertising
• Profiling

Any limited collection (if applicable) is used strictly for:

• Providing requested services
• Processing transactions
• Security and fraud prevention
• Legal compliance

7. Your California Privacy Rights

California residents have the right to:

• Know what personal information is collected and how it is used
• Access specific pieces of personal information
• Correct inaccurate information
• Delete personal information (subject to exceptions)
• Limit the use of sensitive personal information (where applicable)
• Non-discrimination for exercising rights

8. Exercising Your Rights

To submit a request:
📧 info@miracletree.org

• We will verify your identity before processing
• You may designate an authorized agent
• We respond within 45 days (up to 90 days where permitted)

9. Data Retention

We retain personal information only as long as reasonably necessary for:

• Business operations
• Legal and regulatory compliance
• Dispute resolution and enforcement

For more detail, see our Privacy Policy.

10. Non-Discrimination

We will not discriminate against you for exercising your privacy rights, including by:

• Denying services
• Charging different prices
• Providing a different level of service

Except where permitted by law.

11. Changes to This Notice

We may update this Notice at any time. Updates will be posted with a revised “Last Updated” date.

12. Contact Information

Miracle Tree
1000 5th St., Ste. 200-E9
Miami, FL 33139, USA
📧 info@miracletree.org